Filed under: Skatecoverage | Tags: Arto Saari, Lizard King, Media Measurement, Media Statistics, Print Media Impressions, Quantify ROI, Skateboarding, Skatecoverage, Skatecoverage.com, Terry Kennedy
Overall statistics for skaters is a combination of advertising and editorial coverage all rolled up into one statistic. Magazines covered – Thrasher Magazine, The Skateboard Mag, Slap Magazine, Skateboarder, Transworld Skateboarding.
Filed under: Skatecoverage | Tags: Emerica, Girl Skateboards, Marc Johnson, Marketing ROI, Media Measurement, Skateboarding, Skateboarding Coverage, Skateboarding Exposure Monitor, Skatecoverage
These coverage statistics take into account Thrasher Magazine, The Skateboard Mag, Slap Magazine, Skateboarder and Transworld for the months of January and February 2008 combined. Overall brand points are a combination of all advertising and editorial content, including visible logos, all rolled up into an overall statistic.
Overall statistics for skaters is a combination of advertising and editorial coverage all rolled up into one statistic.
Overall visible logo statistics is a combination of all visible logos for a particular brand derived from advertising and editorial coverage(for example Girl could get visible logo points in a Fourstar ad.) 
